A note from East Palm

East Palm the label was created by Jill McDowell, a Myrtle Beach native, salon owner, boutique owner, and creative with a love for coastal living, effortless style, and building meaningful spaces that make people feel good.

Before East Palm the label existed, East Palm began as a dream inside the beauty industry. Jill spent over 12 years behind the chair perfecting her craft and eventually opened East Palm Salon in February of 2024 after renovating a midcentury modern building in the Dunes section of Myrtle Beach. Her vision for the salon was simple: create a luxury experience that still felt warm, welcoming, inspiring, and relaxed. A place where people could come as they are and leave feeling more confident than when they arrived.

As East Palm Salon grew, so did the vision behind the brand. East Palm the label was created as an extension of that lifestyle. Inspired by slow mornings, beach days, coffee runs, boat rides, workouts, sunsets, and the feeling of living near the water. The brand is rooted in simplicity, comfort, and elevated everyday pieces designed to feel effortless while still making a statement.

Growing up in Myrtle Beach shaped so much of who Jill is. The ocean, the sun, the laid-back coastal lifestyle, and the sense of community all became part of the DNA behind the brand. East Palm the label is meant to represent more than clothing, it's a feeling. One that is relaxed, minimal, timeless, and inspired by the beauty of coastal living.

At its core, the brand is about creating pieces people genuinely love to live in while building something authentic, intentional, and long-lasting.

Most importantly, Jill gives all glory to God for the journey that brought East Palm to life and for the opportunity to continue creating spaces and brands that inspire others.